It’s been the talk to the industry for the past several days, the famous Seghesio Family Winery selling to semi-corporate Crimson Wine Group. Seghesio has been growing and selling grapes as well as making wine for over a century in Sonoma County, California. They are the second oldest winery in Sonoma County, after Foppiano Vineyards, where I started working three months ago. Their successful turnaround has been likened to what Foppiano is trying to do now.
So this kind of hits close to home.
Seghesio made news about ten years ago when the younger generation successfully shed the jug wine image and entered the high end Zinfandel elite. They began producing countless high-scoring, popular wines, so I suppose that’s when the money people started paying attention.
Since I work for a family-owned winery, I can see both sides of this story. It’s really, really tough to remain a family-owned winery these days. Consumers want cheap wine and small wineries don’t have the equipment or the economies of scale to create $10 and under wines. Competition is frickin’ harsh and the players grow almost daily. After the Seghesio story on the Wine Spectator website, plenty of commenters bemoaned the “demise” of Seghesio and the family, but these guys are entering a new phase of life, and now sitting pretty with a boatload of cash. Sure, the Seghesio brand may not ever be the same (although Crimson also owns Pine Ridge and Chamisal and their wine still rocks, so who knows?), but Ted and Pete Seghesio will remain with the winery and maybe pull in a better salary under the new ownership. They’ll be free from the day-to-day drudgery that comes with the stressful, small-profit, fine wine business. It’s not easy work, folks. Read more »





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