How do you buy your wine? Amazon was sure hoping you would buy it from them, but they pulled the plug on their ambitious (and trial) wine sales program.
A blurb from the Wall Street Journal blog post:
“The wine sales pilot, which the e-commerce giant launched last year, was intended to sell wine from California’s Napa Valley and other U.S. regions.
An Amazon spokesman declined to give details about why the company ended the program.
The end of the program may have been related to financial troubles at partner New Vine Logistics, which had been tapped to handle shipments for Amazon. Over the summer, that company suspended operations amid financial problems, but then later got new investment from Inertia Beverage Group.
Amazon faced an onerous task to comply with a patchwork of state laws governing the direct shipping of wine to consumers. More than 35 states permit some form of direct shipping, but laws often vary. Some states, for instance, restrict how many wine bottles a person can order, or require that consumers pick up wine shipments at a retail outlet.” (read the rest)
They join the laundry list (which includes wine.com and appellationamerica.com) who have tried to scratch the surface on the billion-dollar wine buying business. But American laws practically prevent this kind of commerce, at least easily.
But it also begs the question… do you buy wine online? How do you make your wine decisions? I, for one, like being in a wine shop and talking with a person before laying out cash for a new wine and only buy wines online that I’ve personally tasted.